Free calculator
Equipment rental pricing calculator
Test a daily rate against the number that matters: what the item earns after ownership and maintenance costs at a realistic utilisation level.
Free for 7 days. No card required.
Estimate a rate
What does this item need to earn?
Enter annual costs, expected days on hire and the margin you want. The result is a planning estimate in your chosen currency.
Price from the operation, not a competitor's table
A rate is a commercial decision. The calculation helps you see the assumptions before you publish it.
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Use actual utilisation
One hundred and forty days on hire and three hundred and sixty-five days available are very different businesses.
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Include the quiet costs
Maintenance, storage, insurance, finance and downtime all affect what the item needs to earn.
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Check the market
The calculator gives a floor. Compare the result with demand, replacement value, delivery and the job your customer is doing.
Pricing calculator questions
What utilisation should I use?
Use your actual expected days on hire, not the number of days in the year. Start conservatively, then compare the estimate with your booking history by item.
Does the calculator include repair and ownership costs?
Yes. Add annual ownership and maintenance costs to see the revenue needed before margin. It is a planning tool, not an accounting report.
Should every item have the same rental price?
No. Price should reflect replacement cost, demand, utilisation, maintenance, delivery and the value of the job your customer is doing. Use the result as a floor for a commercial decision.
Compare rate with real utilisation
Rent in Hand shows days on hire, revenue and repair spend per item, so pricing becomes a decision based on your actual fleet.
Free for 7 days. No card required.